Marketplace based on compliance
Food chains are complex systems with multiple dynamics, challenges and different players from supply and demand. Just like any chain, it can only be as strong as its weakest link. That is why improving food safety will depend on individual and collective involvement of all partners throughout the chain and you as an individual.
Consumers want to know what brands of foods are safe for them and more importantly, where they can them. Green Rhino Kenya Ltd will develop a marketplace linked to greenhealthychoice.com that will only showcase foods that the company deems safe. In other words only companies that have shown to operate in full compliance will be able to sell on this platform. This marketplace will be the centre portal for retailers and farmers alike to promote their safe food, growing the market for safe food and promoting investments into food safety.